Canvas thickness (measured in oz/sq yd or g/m²) directly impacts product performance.
Lightweight (8-10 oz/230-280 g/m²) is ideal for daily totes and promotional bags, favored by European and American retailers for portability.
Medium (10-14 oz/280-390 g/m²) balances durability and comfort, accounting for 62% of wholesale orders in 2025.
Heavyweight (14-24 oz/390-570 g/m²) suits outdoor and travel bags, with strong demand in Australia and Canada. Tip: For high-load scenarios, select 16 oz+ canvas with double stitching.